Kerala Tourism has struck gold at the Pacific Asia Travel Association awards in recognition of its trend setting marketing initiatives, which have boosted the state’s profile as a must-visit destination.
The two gold gongs for ‘Marketing Media’ are in the categories of ‘Travel Advertisement Broadcast Media’ and ‘E-Newsletter’, which were clinched by the successful ‘Visit Kerala’ television commercial campaign and the popular Kerala Tourism E-Newsletter, respectively.
“Winning two awards at the highly influential PATA awards is a tremendous feat. It reflects the success Kerala Tourism’s cutting-edge marketing techniques have had in elevating the state into the top-tier of coveted destinations for the inbound tourism market,” Tourism Minister A C Moideen said.
The awards will be presented at the PATA Gold Awards Luncheon and Presentation on September 9 in Jakarta, Indonesia – an integral part of the PATA Travel Mart. This year’s awards attracted 212 entries from 71 organisations and individuals worldwide.
“Since our marketing campaigns are created and executed from a keen understanding of the unique appeal that ‘God’s Own Country’ holds for tourists, they will undoubtedly have a positive impact and bring the state more such honours,” Principal Secretary (Tourism) Dr Venu V said.
The latest recognition continue a run of success for Kerala Tourism at PATA awards, with the state having been conferred the PATA CEO Challenge 2015 award for the top emerging destination in the world.
Last year, Kerala Tourism was also awarded PATA Gold in the Heritage and Culture category for Muziris Heritage Project.