According to a survey by Cleartrip, holiday bookings has increased by 10 per cent this Independence Day weekend. One of the major reason for the rise, is the Parsi New year which falls immediately on Tuesday.
Amit Taneja, chief revenue officer, Cleartrip said, “Indians have smartened up at taking extended weekend breaks by intelligent and advance holiday planning. With Independence Day on a Saturday and Parsi New Year on a Tuesday, most advance planners have taken the Monday off, to partake a four day long weekend getaway. On Cleartrip for travel between August 15-18, 2015, we have seen an over 10 per cent growth in overall bookings. Interestingly, when compared to bookings made only on Cleartrip Mobile, far more Indians booked their I-Day weekend in advance, through their smartphones. This year, the Cleartrip mobile share saw a phenomenal 77 per cent growth in bookings for the I-Day weekend, when compared to the same period last year. Advance planners stole the chunk of the pie. Over 43 per cent travellers had booked their holiday for this long weekend, almost 27-days in advance. A clear indicator of how weekend breaks serve as perfect power-naps.”
Some key findings of the survey:
– Overall bookings growth in 2015 v/s 2014 for the Independence Day weekend – 10 per cent
– Growth of mobile share of bookings on Cleartrip for the Independence Day weekend – 77 per cent
The survey also reveals the advance purchase patterns for this Independence Day weekend where 17 per cent travellers booked one to seven days before travel; 18 per cent booked eight to 14 days before travel; 22 per cent booked 14 to 27 days before travel and over 43 per cent booked 27+ days before travel
The top five domestic destinations from Mumbai: Goa, Mahabaleshwar, Alibaug and from Delhi: Agra, Haridwar, Kasauli. Whereas the top five International Destinations from Mumbai: Bangkok, Singapore, Dubai, Colombo and for the Delhites was Hong Kong, Singapore, Dubai, London