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Hoteliers urged to develop Brand India at 51st FHRAI convention

The 51st FHRAI annual convention kick started in Indore, with a commitment by India's leading hotel association to help build 'Brand India'

By: | Indore | Published: September 23, 2016 9:13 AM
FHRAI The 51st FHRAI annual convention kick started in Indore, with a commitment by India’s leading hotel association to help build ‘Brand India’

The 51st FHRAI annual convention kick started in Indore, with a commitment by India’s leading hotel association to help build ‘Brand India’. Addressing the large gathering of delegates from across the country, Bharat Malkani, president, Federation of Hotel & Restaurant Associations of India (FHRAI) stated, “India presents the most credible business opportunity in the world, so let us build up our brand. There is a beauty in our country that is incomparable, thanks to our beautiful culture.”

Malkani also highlighted the three focus areas or tenets of FHRAI in the last one year and the way forward. The first is skill development with a fully operational college in Greater Noida. The second is a sustainable tourism model with FHRAI coming out with a white paper, a book on how members can run their properties in a sustainable model. The third tenet being food safety, a handbook for hoteliers on how to make food safe was launched with FSSAI.

Vivek Nair, chairman of the convention organising committee spoke about how India should focus on eco-tourism, the fastest growing tourism segment in the world, to grow its inbound tourist numbers. He mentioned that 10 destinations, for instance, Hampi, Ganpatipule, Jaisalmer, and others, should be aggressively marketed. “Eco-tourism generates revenue, creates livelihood and safeguards environment. It can be an integral part of CSR,” he said.

The inaugural function was also addressed by Vishwas Sarang, minister for co-operation, MP, and Malini Laxman Singh Gaur, mayor of Indore.

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