Disney Parks’ first Marvel-themed ride, Iron Man Experience – Presented by AIA, will be launched at Hong Kong Disneyland on January 11, 2017. For the first time, this new ride-through attraction is featuring a story based in Hong Kong. Guests will be able to soar through Hong Kong’s skies alongside Iron Man and enjoy a multi-sensory motion experience.
“Hong Kong Disneyland is excited to bring the first-ever Marvel-themed ride in a Disney Park to Hong Kong. The Iron Man Experience is a unique immersive motion experience using Hong Kong as the story background for the first time. We are proud to give local and overseas guests a different perspective and experience of Hong Kong while promoting our vibrant city to the world at the same time,” said Samuel Lau, executive vice president and managing director, Hong Kong Disneyland Resort.
The resort also announced a corporate alliance with AIA, which will be the presenting sponsor of the Iron Man Experience.
“We are thrilled to collaborate with Hong Kong Disneyland in presenting Disney Parks’ first Marvel-themed ride, Iron Man Experience. This initiative is in perfect alignment with the criteria of AIA Hong Kong’s sponsorship strategy. It is a popular world-class event that can be enjoyed by members of the public. The event will create happy memories with the community, it also strengthens our brand promise to be ‘The Real Life Company’ by bringing an exciting experience to people of all ages. Most importantly, it gives us the opportunity to make a positive difference by helping people live healthier, better and happier lives,” said Jacky Chan, CEO, AIA Hong Kong and Macau.
Take flight with Iron Man above Hong Kong
Tony Stark has selected Tomorrowland in Hong Kong Disneyland to host Stark Expo, where he will present his latest creations in various exhibition halls – the Hall of Legacy, the Hall of Protection, the Hall of Energy and the Hall of Mobility. Guests will be among the first to explore Tony Stark’s latest innovations and fly in Iron Wing flight vehicle in Iron Man Experience. He has also made Hong Kong the Asia headquarters of Stark Industries hereafter.
The park has spent over three years to design and create Iron Man Experience – complete with flight simulators, 3D projection, surround sound and other special effects.
After putting on a pair of StarkVision glasses and taking off on Stark Industries’ special expo-edition Iron Wing, guests will make their way to the Hong Kong Stark Tower powered by the arc reactor and whizz alongside Iron Man through streets that resemble those in West Kowloon and downtown, and fly over Hong Kong landmarks like Tsing Ma Bridge, Victoria Harbour and the city’s mountain ranges.
“We are excited to be able to create the Iron Man Experience with an authentic Iron Man Super Hero adventure that takes place in a real city, Hong Kong. We have set this up as the next Stark Expo after the one Tony Stark did in 2010 in New York. He is showcasing his latest and greatest products from Stark Industries, so guests see all kinds of things in the exhibition halls when coming through the expo. But the ultimate experience is to get on this brand-new Iron Wing vehicle, which is essentially a really large Iron Man suit that 45 guests can get into. And guests will be going out on a tour of Hong Kong ending at the Hong Kong Stark Tower,” said Ted Robledo, creative director, Walt Disney Imagineering.
AIA named trusted partner of Stark Industries
AIA, as the trusted partner of Stark Industries, will provide protection for some of the valuable collections displayed in Stark Expo, such as the Arc Reactor, the Iron Man MARK I suit, the MARK III suit and the MARK V suitcase, as well as the employees in its Asia headquarters.
With AIA as the presenting sponsor of the attraction, AIA selected customers will be one of the first groups to enjoy a preview experience of Iron Man Experience before the attraction’s opening.
“It is our pleasure to form a multi-year corporate alliance with AIA. With a common goal of delivering quality services, we will bring magical park-wide experiences to our guests,” said Lau.
The Iron Man Experience will be complemented by a range of Iron Man-themed experiences unveiling at Tomorrowland in the run up to the launch of the Stark Expo.