HolidayIQ has launched #VaranaSee, a crowd-sourced video featuring the unexplored treasures of Varanasi. More than 6000 students of IIT BHU participated in a treasure hunt, discovering the hidden gems of Varanasi, and over 1000 videos were submitted. Students from IIT BHU were invited to shoot their perspectives of Varanasi and were asked to submit video reviews.
Hari Nair, founder and CEO, HolidayIQ said “We are overwhelmed with the response that #VaranaSee has received. It presents a compelling narrative of an iconic city through the eyes of the next generation. We are excited to introduce new technology and content innovation in a format that has not been explored before. The success of this campaign will help us take it to other parts of the country uncovering more insightful aspects of India.”
These video reviews by the students ranged from graffiti art to Assi Ghat, Kashi Vishwanath temple and Daswamedh Ghat and lesser told stories about the city.
Pranu Palakurthy, one of the students, said, “This is a well thought-through innovation, aiming to offer first hand, visual experience of the destination and sightseeing. Video content has higher engagement than that of text. With this feature that allows to shoot a video to review a hotel, destination or journey, there will surely be more people wanting to travel within the country.”