Bangkok is the most searched Asian summer holiday destinations by Indians, according to a study by global travel-planning website Skyscanner. London owned the top spot globally while Bangkok ruled Asia searches by Indian travellers. Bangkok took the second spot globally, ahead of other conventional favourites such as Dubai, New York, Paris and Toronto.
Kavitha Gnanamurthy, senior marketing manager, Skyscanner India said, “We have seen a 65 per cent year on year increase in outbound travel amongst Indian travellers this summer holiday. Based on our data, Indians are becoming more experimental when it comes to travelling abroad. In the spirit of exploration, they are looking for longer, more expensive trips and are searching for newer destinations.”
Skyscanner revealed that Bangkok witnesses a year-on-year growth rate of 119 per cent out of India. The ‘City of Angels’ is also well-known among Indian travellers for its ancient monuments, value-for-money shopping, authentic Thai food and nightlife. The buzzing Chao Phraya River, along with fairly new attraction Asiatique The Riverfront are other attractions that keep travellers engaged. At present, visitors from India can also look forward to unbelievable bargains at the Amazing Thailand Grand Sale which began mid-June and will continue until mid August.
The survey puts the average length of the stay for Indian travellers in Bangkok at seven days. India is one of Thailand’s fastest growing source-markets. In January–March 2015, Thailand welcomed 231,012 Indian visitors, an increase of 13.73 per cent over the same period of last year. TAT is projecting 1.05 million arrivals from India in 2015.
Indian leisure travellers generally go shopping and sightseeing in Bangkok before moving on to traditional favourites such as Pattaya and Phuket, new favourites such as Chiang Mai, Samui, Krabi and Ayutthaya or upcoming destinations such as Chiang Rai, Kanchanaburi and Ko Chang. Soraya Homchuen, director, TAT Mumbai said, “Indian travellers always spend a night or two in Bangkok before continuing with a Thailand itinerary. Some high end Indian travellers choose to travel to Bangkok to unwind over a long weekend – this segment does several short trips to Bangkok in a year.” Indian production companies (for films, TV serials and advertising), MICE groups and destination weddings are also flocking to Thailand.