Cheaper flight tickets, a burst of budget hotel deals and the stable rupee have emerged as key factors that have driven the destination choices of Indian travellers this festive season. A survey conducted amongst 5,098 respondents by Yatra.com highlighted the outlook of Indian travellers planning their vacations this season. The survey revealed that 67 per cent of respondents are planning to travel during the festival season, leveraging the long weekends over Diwali and Dussehra.
Travellers are looking at these weekends as the opportunity to escape from their monotonous city schedules to indulge in short getaways. While the hill stations and Goa have been highlighted as top choices amongst domestic destinations, Europe and Thailand top the list of most favoured international destinations, followed by the USA and Dubai. One of the key findings of the survey is an emerging trend of luxury travel. The rupee stability has allowed 22.6 per cent of responsents to increase their spending capacity to spend above Rs 50,000 per person on travel. Though most of the travellers are spending time and money planning an international vacation, travellers are also embarking on domestic travel for shorter trips which are considerably more affordable.
Another key observation derived out of the survey was about Indian travellers preferring to travel with their families during festivals, with 47.4 per cent choosing to do this.
The trend of booking in advance continues be on rise, with 68 per cent of people booking more than 15 days prior to their travel date. The data suggests desktops and mobile to be the preferred medium of booking and showcases a steep decline in demand for travel agents with the number being a mere 10.6 per cent. Also, more than 60 per cent of the travellers prefer credit card as the mode of payment.
This year has been about budget accommodation and the survey brought forth similar facts. Budget hotels were the choice of accommodation with 47.8 per cent opting for it. However, 32 per cent of respondents chose to opt for four/five star properties.
Commenting on the findings, Sharat Dhall, president, Yatra.com, said, “Vacationing in the festive months seems to have become the norm amongst Indian travellers. With Durga Puja, Navratri, Dussehra and Diwali on the horizon, we have observed an increase in leisure travel, reflected by improvement in passenger loads on flights to beach and hill destinations. With respect to international travel, the stability of the rupee has provided an impetus for travellers to plan trips abroad. Destinations like Europe and Thailand continue to attract the bulk of tourists from across the country. Dubai, Singapore, Mauritius and the USA are some other destinations that have seen excellent traction over past few weeks.”