Travel portal Yatra.com recently conducted its annual summer survey highlighted the changes in the way Indian travellers are planning to holiday this summer. The latest survey shows that Indian travellers decide on the go and are well in tune with the latest technology. This conclusion has been validated by numbers showing a huge 10 per cent year-on year jump in mobile bookings to the current 32 per cent. While desktops and laptops continue to be the preferred medium of booking, there is a steep decline in demand for travel agents with the number being a mere eight per cent in 2016 versus 11.2 per cent in 2015.
The survey also found out that 67.4 per cent are planning a summer trip in 2016 as against only 35 per cent in 2015. Despite the rupee slipping to 66/67 levels, nearly 31 per cent of travellers are looking at international trips for summer 2016. The survey also found that North Eastern states are showing prominence as a top choice in domestic destinations which is in line with the government’s focus to promoting the region. Amongst international destinations, Bali and Mauritius have come forward as the new popular choices this summer.
Indians seem to be caught in the daily grind of corporate life and hence do not miss any opportunity for a getaway. This has clearly resulted in an increased frequency of vacationing. Travellers spending on summer trip per person sees an increase in the mid segment range, with over 25 per cent people looking to spend INR 25,000 to INR 50,000 in 2016 as against 17 per cent in 2015. The survey also found that 44 per cent Indians believe that relaxation during holidays is the key reason to travel in 2016, underlining the urban Indian’s need to escape the grind of everyday life.
Commenting on the findings from the survey, Sharat Dhall, president, Yatra.com says, “We continue to see a strong year-on-year growth in Indians travelling to various foreign and domestic destinations. We have also seen an increased demand for newer destinations this summer with North East India destinations making it to our top five domestic destinations. Indians are increasingly getting comfortable making their travel bookings on the mobile and expect to see a further increase in bookings via our app in the coming year.”
This summer, there has been a stark increase in families planning for holidays together with almost 45 per cent opting for family vacation in 2016 as compared to only 17 per cent in 2015. With women starting to become an important demographic while planning holidays, they are increasingly looking for holidays with partners, parents and children, and also alone. Hotels continue to be top choice of accommodation whereas staying with family and friends continues to decline. Also travellers are better informed and they decide destinations backed by online research from travel blogs.