The Government of Maharashtra has declared 2017 as ‘Visit Maharashtra’ year. The ministry of tourism, Government of Maharashtra has planned a lot of new initiatives to put Maharashtra on the global tourism map. One such initiative is an international Buddhist Conclave, which will be a B2B exhibition held in March 2016 and will focus on development of Buddhist tourism in the entire SAARC region.
Speaking exclusively to Financial Express Online, Valsa Nair Singh, secretary, tourism and cultural affairs, Government of Maharashtra said, “The new government has declared 2017 as Visit Maharashtra year which will give a major boost to the tourism inflow into Maharashtra. But before 2017, we have one and a half year which will help us to properly channelise and spread more awareness about the state in the domestic and international markets. Aggressive marketing and branding is the need of the hour.”
The ministry of tourism also plans to strengthen its domestic market, by introducing a new event called ‘Festivals of Maharashtra’, a series of five day festivals, highlighting the culture, art, festivals, cuisine, etc. of Maharashtra in other states. Initially, from October to December the event will be held in five cities namely; Ahmedabad, Baroda, Bhopal, Indore and Raipur and from January to March in other cities like Kolkata, Delhi, Chandigarh, Patna, Chennai, Tanjaore, Kochi and Bengaluru.