The trailer for “Fifty Shades Darker”, the sequel to erotic drama “Fifty Shades of Grey”, has dethroned “Star Wars: The Force Awakens” to become the most popular by garnering 114 million views in 24 hours.
Within the first hour of the trailer’s debut, it received more than 2.5 million views on Fifty Shades domestic Facebook page alone, said the Hollywood Reporter.
“Darker” was viewed 39.4 million times in North America, but the majority of online views came from over 32 international markets, including the UK, Mexico and France, where the spot received 74.6 million official views.
Previously the highest-performing full-length trailer was the preview for “Star Wars: The Force Awakens”, which racked up 112 million views online in 24 hours.
“The Force Awakens” broke the record set by its own teaser trailer, the second to debut for the movie, which screened in April 2015 at Star Wars Celebration and amassed 88 million views in the first 24 hours.
“Fifty Shades Darker’ will see the return of Jamie Dornan as Christian Grey and Dakota Johnson as Anastasia Steele in the adaptation of the second installment in EL James’ book series.
The first film in the series, Fifty Shades of Grey, grossed over $571 million at the global box office. “Fifty Shades Darker” is set to open on February 10.