Facing huge financial crunch, Pakistan cinema owners have decided to lift the self-imposed ban on screenings of Indian films from December 19, some Pakistani media organisations reported on Monday. Zoraish Lashari, Chairman of the Film Exhibitors Association, told media that screenings of movies will be resumed from December 19. Lashari, admitting that ban on Indian movies resulted in a hit for Pakistani multiplexes, said: “The cinema owners and other stakeholders in the industry have been hit by the decision to impose a temporary suspension on screening of Indian films.” He said that a lot of investment has been made into upgrading or building new cineplexes and multiplexes and the business at this time is dependent on screenings of latest Indian films.
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The film-body chairman even said that owners and exhibitors had only taken a “self-imposed suspension” and that it was not a ban. It has been learnt that Pakistan cine-owners were facing unbearable losses after banning of Indian movies. Various media reports say that Pakistani and even latest Hollywood movies failed to fill up the halls.
The decision to ban Indian movies was a knee-jerk reaction from Pakistan cine-owners after Indian Motion Pictures Producers’ Association (IMPPA) announced a ban on Pakistani artistes and technicians working in India. At the time of ban, Pak cinema owners had rereferred the decision as a gesture of solidarity with country’s Army.