1. Digital gifts may be a smarter option for festive season

Digital gifts may be a smarter option for festive season

Keeping employees happy means walking that extra mile and delivering on their expectations from you as an employer.

Published: October 25, 2016 4:08 PM
shopping Companies have always tried to offer the best of festive gifts to employees.

Keeping employees happy means walking that extra mile and delivering on their expectations from you as an employer. Which is why, gestures like employee gifting, especially during festive seasons, can go a long way in forging a bond between companies and their workforce. Most corporations understand the importance of such exercises in generating motivation, instilling a sense of pride and creating a feeling of belonging among employees.

Current scenario
Companies have always tried to offer the best of festive gifts to employees. While it was mostly about sweets and chocolates until a few years back, now, more creative and bold gifting trends are kicking in. We often hear about quirky gifting ideas that promise unique experiences for employees rather than an actual gift. There is a definite wow factor involved in such practices but most companies cannot afford the planning and execution of such elaborate gifting, both in terms of time and costs.

Why planning employee gifting is tricky?
When human resource managers or admin and sourcing departments start the process of planning employee gifting, they have to deal with a lot of concerns. From factoring in eligibility of employees to meeting cost guidelines and managing vendors, the entire process of arranging physical form of gifting is a challenge. There are also added stresses of ensuring smooth logistics and unending paperwork.

Quite naturally, a lot of companies look at the easiest and most convenient options. So, isn’t it better to focus the energy on the actual value of the gift, rather than planning for it?

With physical gifts, most of these challenges linger while digital gifts make the entire process simpler.

The future of gifting: Choice for the win
The reasons corporations are increasingly gravitating towards digital options like e-shopping cards, e-gift cards or even pre-loaded physical cards are the simplicity and convenience they offer both the company as well as the employees. For HR managers, it means ease of planning and zero logistics and for employees it means the choice to make spends wherever and whenever they feel like.

There are smart gift cards now available that are completely generated and transferred to employees digitally, on their smartphones. This means, a company doesn’t need to go through any logistical hassles and employees can spend the vouchers to get things they are really want. Also, their gift cards are always on them, residing on their smartphones. Many companies even offer e-coupon-based solutions, so that users can spend them at websites they love.

In case a company is looking at a pre-activated physical gift card, there are solutions offering such pre-loaded gift cards that even come with customised messaging. Such zero-hassle and instant solutions are exactly what most corporates are seeking at the moment.

The idea is to make gifting options affordable for corporates and give employees things they will actually want. So be smart, and strike the right chords with them by gifting them the freedom to choose their own gifts. While the big wow factors may fade away with time, sincere appreciations continue to linger.

The author is Bhavin Turakhia, CEO & Co-Founder, Zeta

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