On the occasion of International Women’s Day on March 8, Wonderchef Home Appliances is creating employment opportunities for women across the country; thereby empowering the lives of around 1 lakh women by 2020. Wonderchef is a joint venture headed by celebrity chef Sanjeev Kapoor and entrepreneur Ravi Saxena. Wonderchef is known for its quality kitchen utensils and appliances that enables healthy cooking.
As of now, more than 50,000 women are employed under Wonderchef as Members and Entrepreneurs across India through its D2H (direct to home sales) network.
The Wonderchef family is educating & enhancing families on the benefits of healthy cooking and how to make regular meals more nutritious and safe for their loved ones, family, friends and relatives.
The direct sales network business accounts for sales of over $750 million in India and is continuing to emerge as feasible option for women, particularly housewives. The direct selling industry engages around 5.8 million people. According to KPMG, this figure could rise to 18 million by 2025. Direct sellers constitute a significant chunk of women. Women presently constitute 3.4 million and their numbers are expected to rise significantly to 10.6 million by 2025.
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Ravi Saxena, the Managing Director of Wonderchef, talking about the D2H network said, “Wonderchef takes pride in being a women centric organisation. Today, the company has over 50,000 women strong workforce in the country that has been spreading the message of Goodness and Wellness in Kitchens with Healthy Cookware & Appliances”. He added, “These women are not only our brand ambassadors but also ambassadors of healthy cooking. These women entrepreneurs are the actual growth driver and backbone of Wonderchef family.”
Wonderchef takes pride in empowering these women who were earlier limited to their household chores. However, post their professional training and personal development they are able to earn decent money and livelihood. Most importantly, these women get to work on their own time, striking a balance to their personal and professional life.
Ravi Saxena stressed on the fact to strengthen D2H network by penetrating their reach to all the small villages, small towns and even cities of India. They aim to double their network by 2020 thereby creating job opportunities for over 1,00,000 women. People interested to learn and earn can apply at Wonderchef via its website.
Saxena added, “It is a day to salute every woman who tirelessly and endlessly works day and night to keep the family healthy, happy and secure. At Wonderchef, we have a team of women thought leaders in the Top Management Team.”
The International Women’s Day Theme for 2017 is ‘Be Bold For Change’. This defines the paradigm shift on women actively participating and adapting the change. Wonderchef also plays its part by modifying a healthy way of cooking that constitutes low oil consumption, retention of vitamins and minerals and high nutritional intake with high quality product range that has been selected by masterchef Sanjeev Kapoor.