INDIA’S LOVE for reading is only growing, with New Delhi, Bengaluru and Mumbai emerging as the top three cities, respectively, that love reading the most, as per Amazon India’s annual reading trends report for 2015. Interestingly, the New Delhi-NCR region has topped the list of the ‘most well-read cities’ in India for the third consecutive year. “Amazon.in’s reading trends report 2015 bears testimony to the fact that the culture of reading is vibrant and growing in India,” says Noor Patel, director, category management, Amazon India.
Here are some interesting findings from the report:
* Ahmedabad was a new entrant (at number eight) on the most well-read cities list, while Lucknow and Coimbatore saw a substantial decline to numbers 22 and 18, respectively, from numbers nine and 10, respectively, in 2014.
* Surat, Bhubaneshwar, Vadodara, Ernakulam and Visakhapatnam were the other first-time entrants in the Top 20 list, having bought more books than Indore, Raipur, Mysore, Kanpur and Dehradun in 2015.
* Amish Tripathi was the bestselling author with his book Scion of Ikshvaku emerging as the highest-selling book of 2015—the Hindi translation, Ikshvaku Ke Vanshaj, topped the Hindi books category.
* The Manorama Yearbook 2015, at number two, and Chetan Bhagat’s Half Girlfriend, at number three, were the other top-selling books.
* APJ Abdul Kalam’s Wings of Fire: An Autobiography emerged as the eighth most sold book.
* Exam preparation books emerged as the third-most popular genre across all cities, with fiction and children’s books emerging as the top two.
* Language translations of The Secret found a place among the top three bestsellers in various vernacular languages, including Tamil, Telugu, Bengali and Marathi.
* Amazon.in also conducted a readers’ poll on its website, inviting readers to vote for their favourite book across
nine different categories. Tripathi was the most voted for author, with Scion of Ikshvaku receiving the highest number of votes overall (15% of total votes). Ikshvaku Ke Vanshaj topped the Hindi books category with 50% of the total votes. In the literature and fiction category, Grey was the most voted for book and Paula Hawkins’ The Girl on the Train was the most voted for under the crime, thriller and mystery category.