Iconic American brand, Zippo celebrated the spirit of ‘The Real Man’ with a rocking party on Thursday in the city of dreams – Mumbai. Attended by the trendsetters of the glam world, the celebration was a commemoration to the ‘Zippo Real Man’ campaign that kick-started in the month of August.
The campaign integrated the belief that having a story makes a man unique; having a Zippo lighter makes him a man.
The classic ambience of ARK blended well with the essence of the party which highlighted the Real Man code. An exhibit of the top six characteristics chosen from the ‘Zippo Real Man’ Twitter contest was displayed giving guests a sneak-peek to the Real Man photo shoot.
“Our ‘The Real Man’ campaign in India highlighted the essence of the ‘Zippo Man’, emphasizing his strength and reliability. Our partnership with leading men’s magazine, Maxim has helped us execute a successful campaign which started with a Twitter contest, curated into a photo shoot and has now culminated with the ‘Real Man’ party in Mumbai. It’s been a great opportunity to engage directly with our target audience in India and demonstrate the Zippo brand values,” said David Warfel, Director – Global Marketing, Zippo Manufacturing Company.
Amongst other famous personalities, Bollywood actor – Ali Fazal continued his participation and felicitated the lucky winner of the Real Man Twitter contest with a Zippo hamper who was unanimously chosen by Zippo and Maxim teams.
With awesome music and sumptuous food, the night saw guests let their hair down as they put on their dancing shoes to rock out with Zippo.
Tune into @ZippoIndia for more details.
Zippo has markets in more than 160 countries and is one of the most recognized brands in the world. Based in Bradford, PA, Zippo has produced over 500 million windproof lighters, each backed by an unparalleled lifetime guarantee. In addition to fragrance, Zippo’s diverse product line includes lighter accessories; butane candle lighters; watches and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo also owns W.R. Case and Sons Cutlery Company, Bradford, PA. Zippo celebrated its 80th anniversary in 2012. For more information, visit Zippo.com and www.zippoindia.com.