1. Yellow Tie Hospitality to introduce 10 F&B brands in 2 yrs

Yellow Tie Hospitality to introduce 10 F&B brands in 2 yrs

Food & Beverages (F&B) franchise management company Yellow Tie Hospitality is planning to introduce 8-10 brands, both international and Indian, in the next two years, a senior company executive has said.

By: | Mumbai | Published: October 7, 2016 5:50 PM
"We formed the company last year and introduced US-brand Genuine Broaster Chicken (GBC) this year. We will introduce three Indian brands - Biwi Jaan, Taste of Tadka and Dhadoom - this financial year," Yellow Tie Hospitality Founder and CEO Karan Tanna told PTI. (Image Source: Website) “We formed the company last year and introduced US-brand Genuine Broaster Chicken (GBC) this year. We will introduce three Indian brands – Biwi Jaan, Taste of Tadka and Dhadoom – this financial year,” Yellow Tie Hospitality Founder and CEO Karan Tanna told PTI. (Image Source: Website)

Food & Beverages (F&B) franchise management company Yellow Tie Hospitality is planning to introduce 8-10 brands, both international and Indian, in the next two years, a senior company executive has said.

“We formed the company last year and introduced US-brand Genuine Broaster Chicken (GBC) this year. We will introduce three Indian brands – Biwi Jaan, Taste of Tadka and Dhadoom – this financial year,” Yellow Tie Hospitality Founder and CEO Karan Tanna told PTI.

“We are also in talks with two UK-based quick service desert and Mexican brands. Overall we are planning to introduce 8-10 brands in two years,” Tanna said.

The company, he said, has set a capex of Rs 50 crore for this purpose.

Yellow Tie Hospitality has already introduced three outlets of GBC, which is popular in 36 countries.

“We are planning to open 200 GBC across the country by 2018-19, which will be in both quick service and casual dining formats. We have a capex of about USD 3 million (Rs 20 crore) for the expansion of GBC,” he said.

Going forward, Yellow Tie Hospitality is also mulling entering the club and hospitality business.

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