1. Yahoo makeover: The truth behind the new name ‘Altaba’ & why there is nothing new in the company

Yahoo makeover: The truth behind the new name ‘Altaba’ & why there is nothing new in the company

Is everything true about the speculations surrounding the Verizon-Yahoo deal? From the surface, it might look like a big change but in reality, it is all the same.

By: | Updated: January 10, 2017 1:47 PM
yahoo rename, yahoo name, yahoo altaba, altaba, altaba verizon, yahoo, verizon, yahoo verizon, verizon buys yahoo, verizon yahoo deal, yahoo aol, verizon aol, yahoo sold, end of yahoo, yahoo dot com All these changes started when Verizon announced that it will acquire Yahoo! Inc’s operating business for approximately .83 billion. But the truth is, Verizon will not get every part of Yahoo. (Reuters)

Once a pioneer in the internet medium, Yahoo has now been renamed as ‘Altaba’ and the company CEO Marissa Mayer will be stepping down from the board of directors after the Verizon closes. The recent filing by Yahoo adds to the series of dramatic events which the company has been witnessing recently. But is everything true about the speculations surrounding the deal? From the surface, it might look like a big change but in reality, it is all the same. Altaba will actually get within itself everything that led to the downfall of Yahoo, including the search engine Bing. As a matter of fact, even Mayer might hang on for a while.

All these changes started when Verizon announced that it will acquire Yahoo! Inc’s operating business for approximately $4.83 billion. But the truth is, Verizon will not get every part of Yahoo and the stakes in Alibaba and Yahoo Japan will still be left out. So essentially the company has been split into two, where one part goes to the stakes in Alibaba and the likes, while Verizon will get the website lineup of Yahoo. And it is highly unlikely that those sites will close anytime soon. So basically Altaba is only the remaining holding part of the company. So is Altaba, an alternate Alibaba? Meanwhile, Mayer might also stay in the company, unless Verizon decides to remove her. Mayer on her part has expressed her desire to stay.

Also read | Yahoo to change name, trim board if Verizon Communications deal gets done

Mayer stepping down is a step only for the holding company which is everything right now but Yahoo as it comprises only of certain stocks and useless patents. Mayer, a product-oriented person does not require to stay in that position for this part of the company anyway. Yahoo on its part did the best by showcasing the Alibaba holding as a separate identity and instead of selling only ‘Yahoo’. But it did not turn out good for the company as the tax situation was favourable for Altaba.

Also, read | Yahoo hack: Are you among the billion users whose accounts got compromised? Here’s what you can do

Interestingly, however, apprehensive the situation might be, all these will happen only when the deal with Verizon is finalised. According to reports this partnership might get affected due to two very big hacks of user accounts recently, where more than a billion accounts were compromised. Verizon had said in a statement, “As we’ve said all along, we will evaluate the situation as Yahoo continues its investigation.”

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