Yahoo and Flipkart today announced a partnership to host a gateway to online marketplace directly on the Yahoo India homepage. Users can now get easy access to the Flipkart shopping site while simultaneously consuming news and content of their choice.
The Yahoo-Flipkart co-branded site, available as the shopping tab on the Yahoo India homepage, is a shopping experience open to all Yahoo users. It lets them explore the massive range of over 20 million products available on Flipkart, including electronics, apparel, books, home furnishings and kitchen & large appliances. The site is also available on smartphones and tablets.
Commenting on the partnership, Gurmit Singh, Managing Director, Yahoo India, said “Online shopping is seeing increasing adoption with users in India. With easy access to Flipkart directly from the Yahoo homepage, we believe that the millions of users who visit the Yahoo network daily will now enjoy not only premium content, but also an exciting shopping experience.”
“A partnership like this helps bridge content and commerce to enhance the product discovery and purchase cycle for online shoppers,” said Mausam Bhatt, Senior Director, Online Marketing, Flipkart.