The company said it has run out of stock of Redmi 3S Prime and Redmi Note 3 devices on Flipkart in a day given the continuously rising demand leading up to Diwali, With half a million phones sold, Xiaomi India head, Manu Kumar Jain, said in a Facebook post, “This means close to 2 phones were sold per second during first three days of October. Based on what we know, no other brand has ever achieved this in India.”
The smartphone maker added that sales from Redmi 3S+ which is the first offline exclusive model launched at the beginning of this month made only marginal contribution to the half a million number. In the first three days of sale on Amazon, two of the top three selling phones were Xiaomi devices and the No 1 selling phone was Redmi Note 3. In its entire electronics portfolio, four of six top products are Xiaomi’s, Jain said, adding that the 1000 mAh power bank led the power bank segment.
The company had supplied about three times the quantities it supplies on a weekly sale for Redmi 3s and Redmi 3S Prime. However, the models were fastest selling on Flipkart, making Xiaomi the No 1 brand on the platform.
Jain said the company is actively working with contract manufacturer Foxconn to create bigger capacity for future months and quarters, having already held discussions on increasing the number of lines and setting up more factories. E-commerce platforms are going to conduct their festival sales till October 6.
Already, Flipkart and Snapdeal have hinted at high demand and sales during the period. After a relatively quiet 2015, Xiaomi has aggressively pushed its smartphones in India, especially aimed at the budget segment.
Xiaomi now stands as the third largest smartphone brand across 30 cities in India as of August 2016, says an IDC report. While Xiaomi has had a successful year so far, the company is grappling with lower sales in the home market.
In China, its sales dipped to 38 percent in the second quarter of 2016. The report further said that Xiaomi had shipped 10.5 million smartphones in the second quarter which is lower than the 17.1 million smartphones shipped in the same quarter back in 2015.