Delhi-NCR based Revv says it is seeking to re-imagine the car rental segment with the launch of its self-drive door-step delivery service and ‘unlimited kilometres’ pricing.
Revv says it is creating a first-of-its-kind service and highlights top selling points: doorstep delivery of self-drive rental cars to users, 100% of the time; pricing plan that doesn’t count kilometres; company’s staff on foldable electric scooters to reach parking lots; personalised pricing based on a user’s past driving performance. And it has, in the process, eliminated the parking stations concept entirely, making ordering a car as quick and easy as ordering food.
Confusing. Perhaps. However, Revv says that what it is offering has not been done by any self-drive car rental company in the world.
One first-of-its-kind innovation is “pure-play doorstep delivery of cars”, even for hourly rentals. To make this viable, they equip every delivery executive with a foldable electric scooter that fits in the boot of every car, and becomes a cost-effective, quick and environment-friendly way of getting back to the parking hubs. Set up in May, 2015 by Anupam Agarwal and Karan Jain, ex-Associate Partners at McKinsey, Revv is betting on a shift in consumer behavior towards renting instead of owning assets such as cars. For this it has completely re-worked the prevalent self-drive rental model.
The company explains, “Private car ownership is fundamentally inefficient. This is especially true for a household’s 2nd or 3rd car, or the SUVs/ultra-luxury cars that are used only occasionally. We are out to create a rental product that truly enables the avoidance/postponement of car ownership. This needs us to re-imagine every element of the rental product, and make the user’s experience resemble that of using a private car. Cloning prevalent models won’t work.”
Revv says multiple self-drive car rental companies globally offer some elements of convenience, but they do it in bits-and-pieces. Customers can get one thing but not the other. Revv says it provides an integrated product.
Similarly, the ‘unlimited kilometres’ pricing plan is ultra-simple and gives the same freedom that users experience with their own car.
Revv launched on July 27 in Delhi-NCR and has seen 45-50% utilisation in the first 3 weeks, with 2 ‘sold-out’ weekends.