Nissan has signed an eight-year deal with the International Cricket Council (ICC) for an undisclosed amount. The agreement, which runs through 2023, confirms Nissan as a global sponsor of cricket’s international tournaments, including the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, as well as Under 19 and Women’s Cricket and qualifying events, Nissan India said in a statement here on Wednesday.
The auto major has ambitions of achieving a 5% share of the Indian market in two years, and the move may benefit them in India, where cricket is the biggest sport.
Nissan’s vehicles sales in India fell around 25% to 19,563 units in the first six months of the current fiscal ended September when compared to the same period last year. The company currently holds a meagre 1.5% market share in India, which is expected to become the world’s third largest car market after US and China by 2020. Guillaume Sicard, president, Nissan India Operations, commented: “In India, cricket goes way beyond simply being a sport. It is practically a way of life for millions of people. I believe we have found a perfect partner for our brand.”
“Our goal is to achieve 5% market share in India by 2020 and we have already invested substantially to build one of our most advanced plants and established one of our three global R&D centres. Now we are keen to repeat in India the sales success we already have in Europe, China, the US, Japan and elsewhere….looking forward to the ICC World Twenty20 in India in 2016,” he added.