Chelsea Football Club, the reigning champions of the English Premier League, has selected Wipro as its official digital and IT partner.
This announcement comes a day after HCL Technologies signed a similar agreement with Chelsea’s rival Manchester United. Under this partnership, Wipro will provide its digital expertise in the areas of fan engagement and in-stadia experience. According to a release, Chelsea FC is one of the earliest adopters of digital to engage and differentiate themselves – both as a team and as a club.As one of the world’s leading sports brands, Chelsea FC will work with Wipro to create experiences for millions of fans that span not only the in-stadium, game-day experience but also their digital experience, anytime and anywhere.
Commenting on the partnership, Rajan Kohli, senior vice president and global head, Wipro Digital said, “Chelsea FC is renowned for its commitment to excellence and developing passionate fans across the world. Our Customer Journey Engineering methodology will enable Chelsea FC to continue to be a preeminent digital brand.”
Wipro setup its digital business unit in 2014 to tap array of business opportunities where enterprises are expected to increasingly use these technologies. Chelsea FC managing director Christian Purslow said, “We plan on using this partnership to truly enhance the fan experience for millions of Chelsea supporters worldwide. Wipro’s expertise in building winning propositions that sit at the intersection of strategy, design and technology will help sustain our position as the digital leader in global sport.”
Purslow also remarked that the partnership with Wipro will also enhance its reach in India.
“In India—a market where we have over 50 million passionate supporters and where there is great potential to further build our fan base,” he said.
Founded in 1905, Chelsea is London’s most central football club, based at the 42,000-capacity Stamford Bridge stadium. Nicknamed ‘The Blues’, Chelsea are four-time English Premier League champions and have also lifted the FA Cup seven times. The team is coached by the talismanic Jose Mourinho.