India’s third largest IT firm, Wipro after two decades, has revamped its logo. According to a report by PTI, Wipro has revamped its logo as it sets itself to go full throttle and assert its position as a trusted digital reformation partner and thereby win over new clients. The old logo with the multi-coloured sunflowers, which had been introduced in 1998 has finally been replaced with a new logo, comprising of dots. Wipro says that the dots in the logo represent the way the company “connects the dots” for its clients.
Wipro is also reported to have released a statement saying that the new brand identity marked the emergence of the company as a trusted digital transformation partner to its clients by delivering the demands of the clients with increasingly localised capabilities on a global scale. Wipro Chairman Azim Premji told PTI “Our brand identity is a visual expression of what we do and mean, for our clients… Our re-articulated values connect and resonate deeply with the new, vibrant, brand identity.” WIpro’s official Twitter account was also seen quoting its CEO and Member of Board, Abidali Z Neemuchwala, “Our brand refresh signals an even closer engagement with clients, greater innovation & deeper impact on their business”
Wipro, whose headquarters is in Bengaluru was established as the Western India Vegetable Products Limited in the year 1945 in Amalner, Maharashtra. The company gradually grew in stature in the next 4 decades and started its involvement in the Indian information technology sector in 1981 and since then become a leader in the marketing of indigenous personal computers in the year 1985. After being listed on the NYSE in 2000, Wipro, according to PTI, has over 1.7 lakh employees and has posted a gross revenue of $ 8.5 Billion for the FY that ended on March 31, 2017.