Predictive sales analytics firm Vymo on Monday announced that it has raised $ 5 million in Series A funding from Sequoia India. Vymo will use this funds to deepen its R&D and scale up its presence in international markets. Vymo has 25 plus customers including leading financial institutions such as HDFC, SBI Life and Axa.
YaminiBhat, co-founder and CEO, Vymo, said :“Sales tools typically add effort for the sales rep, and give value to the sales manager. Vymo’s solution requires low or minimal data input and enables the sales representative to be more productive. Vymouses data from over 25,000 sales reps to map out skills and provide real-time recommendations, helping its users choose their most efficient course of action”.
Traditional processes expect sales reps to make subjective decisions from available data – which is not optimal for large or fast-growing businesses. Vymo can predict user behaviour (what a sales person should do next, detect what he has done, learn from what the best reps are doing etc.) and help them improve performance with minimal or no manual intervention. Vymo’s tools in production have engagement similar to leading mobile consumer applications.