This is for the first time that Amitabh Bachchan would be endorsing an automotive brand in the two-wheeler space, the Chennai-based company said in a statement.
“Amitabh Bachchan is held in high esteem in the hearts of India. He embodies the fact that success comes from talent that is nourished with great diligence, character and the spirit of wanting to do ‘zyada’,” TVS Motor President & CEO K N Radhakrishnan said.
“We are very happy to welcome him into the TVS family,” he said.
A television commercial of TVS Jupiter featuring Amitabh Bachchan has been made by renowned film director Shoojit Sircar.
“It is an honour to associate with TVS Motors, especially, with its flagship Scooter brand the TVS Jupiter. I felt very welcome, and at home here,” Bachchan said.
“While we are working on some very exciting things, the first campaign is looking very good and I am sure will be liked. I look forward to a fulfilling association with the brand,” he said.
TVS Jupiter has been one of the major volume drivers for TVS Motor in the segment. It crossed sales of “half a million unit” milestone in 18 months. Th company offers Jupiter in two variants.
The base variant of TVS Jupiter is priced at Rs 52,165 while the top end Jupiter ZX at Rs 54,173 (ex-showroom Chennai), according to company website.