In a key development, TV18-owned ETV News Network has hired Rajiv Mishra, Vice President of Media and Corporate Social Responsibility (CSR) division at Samsung Electronics Co. Ltd, as the Group Business Head, effective from July 1.
Mishra, recently tipped to join the US tech giant Apple as its India head of Media and Public Affairs when Apple CEO Tim Cook was in India last month, will work as business head for the group that runs a bouquet of regional channels.
Confirming the development, Mishra told IANS: “I had left Samsung last month and will join ETV, TV 18 News group this Friday (July 1)”.
Mishra joined Samsung in August 2014 and was responsible for overseeing the entire media mandate for the organisation across the south-west Asia along with the CSR responsibilities for the group.
Mishra has worked for various media organisations like Hindustan Times Group, Star TV, Zee TV, Reliance Infocomm Limited, News 24 (BAG Films and Media) and India News, among others.
He also worked with Lok Sabha TV as CEO and has been a nominated member of various media advisory bodies in various ministries.
On the pattern of ETV regional news channels, TV18 has launched three regional news channels — News18 Kerala, News18 Tamil Nadu and News18 Assam/NE.
These channels are part of Network18 group, the media house owned by Reliance Industries.
“With Mishra’s over 22-year expertise, ETV and TV 18 News group will improve its position in the Indian media landscape,” said Jagdish Chandra, CEO of ETV News Network, in a statement.