1. Toyota’s all New Camry Hybrid Receives Great Consumer Response across India

Toyota’s all New Camry Hybrid Receives Great Consumer Response across India

Toyota Kirloskar Motor’s (TKM) recent all new Camry Hybrid, launched in May 2015, has been very well received across the Indian market.

By: | Published: June 24, 2015 7:55 AM
Toyota Kirloskar Motor’s (TKM) recent all new Camry Hybrid, launched in May 2015, has been very well received across the Indian market. The newly launched Camry has already sold more than 280 units in a matter of 50 days as compared to 720 units sold in the whole of 2014. The new Camry Hybrid has also managed to garner more than 730 customer enquiries & pending orders of over 125 reiterating Toyota’s dominance in Hybrid technology along with emphasizing customers’ acceptance of hybridization as the future.

The new luxury car is also witnessing increased demand in tier II markets like Pune, Calicut, Coimbatore and Ahmadabad thereby boosting overall sales and indicating that Hybrid is not just a big city phenomenon. The recently announced government incentive of Rs. 70,000 under FAME scheme has also aided the company in generating more enquiries and orders from customers.

Speaking on the success of Camry in India, Mr. N Raja, Director and Senior Vice – President, Sales and Marketing said “I would like to thank our customers of Camry for its success in India. At present Camry hybrid constitute more 80% of total Camry sales showing the increased awareness and acceptance of Hybrid in India. Concerns like road safety and increased pollution are some of the grave problems faced by our country. Hybrid vehicles can truly have a positive impact only if they are widely used therefore to reiterate our commitment to a greener environment we will constantly work towards educating and encouraging the use of Hybrid vehicles in India”.

Camry Hybrid comes with Toyota’s Hybrid Synergy Drive (HSD) powertrain. Camry Hybrid’s “full hybrid” powertrain combines the performance of a 2.5 litre Atkinson cycle four – cylinder gasoline engine and a high – torque electric motor.

The new Camry Hybrid has a combined power (engine + motor) output of 205 PS coupled with leading – edge fuel economy of 19.16 kmpl* and 122.8 gm of CO2 emissions per km of driving, which is far lesser than the conventional vehicles of similar engine size. The Camry Hybrid comes with an Electronically Controlled Continuous Variable Transmission (E-CVT), which provides enhanced driving performance, with reduced fuel consumption and lower NVH.

Hybrid technology is one of the finest examples of green future which minimizes the usage of existing exhaustible resources. Toyota on this front boasts of a rich lineage of 15 years in hybrid

with over 7 million hybrid cars across the globe. In India, the first Camry Hybrid was launched in the year of 2013 making it the countries only locally manufactured hybrid.

For enquires customers can contact:

Overview of TKM

Company name Toyota Kirloskar Motor Private Limited
Equity participation TMC: 89%, Kirloskar Group: 11%
Number of employees Approx 7000+
Land area Aprox. 432 acres (approx.1,700,000 m2)
Building area 74,000 m2
Total Installed Production capacity Upto 3,10,000 units
Overview of TKM 1st Plant
Established October 1997 (start of production: December 1999)
Location Suburb of Bangalore, Karnataka State
Products Innova, Fortuner manufactured in India.
Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity Upto 1,00,000 units
Overview of TKM 2nd Plant:
Location On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of
Bangalore, Karnataka State)
Products Corolla Altis, Etios, Etios Liva,Etios Cross, Camry & Camry Hybrid
Start of production December 2010
Installed Production capacity Upto 2,10,000

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