Microsoft Corp, on Thursday launched its latest Surface Pro 4 tablet-computer hybrid convertible device in India, the first ever time the US-based technology company showcased its product in the country. The company has been aggressive in pushing its hardware including smartphones to enable more users use its popular Windows range of software, as consumers and professionals prefer mobile devices to personal computers. Still, in India, it lags behind in sales.
In an exclusive interview Tyler Bryson, general manager for marketing and operations at Microsoft Corp India, tells R Jai Krishna of The Financial Express that there is a bit of Microsoft in every smartphone sold. Excerpts:
Where do you see Microsoft Surface Pro 4 fitting into Microsoft devices ecosystem? At R89,990 price in India, do you think it is a higher price to ask for the device?
It’s about value. Instead of buying multiple devices, Surface Pro 4 is a tablet and personal computer bundled into one.
How does India as a country fit into the scheme of things in Microsoft’s global strategy?
It’s the mobile first, cloud first for today and future. To fit in scale, Microsoft has data centers in 19 regions and three of them are in India. Obviously data centres were set up locally for regulatory requirement, but it is also about market opportunity. Look at the signal, from a strategic perspective India is an extremely important market. India is already the third biggest device market, and will become second very, very soon. We have a market built for mobility.
Microsoft despite the Nokia acquisition has not made into the top five company by smartphone sales in India. Your comments?
Microsoft is about creating a more personalised computing using intelligent cloud. How many (smartphones sold) are running on Microsoft services? Skype is one example. Microsoft software is running on millions of devices, creating amazing hardware is our goal. Every smartphone that is sold, there are Microsoft users in everything.
Do you think Microsoft has lost the smartphone race because of the lack of apps?
We are working hard on the app ecosystem. We have 4,00,000 apps but what matters is the top 100 apps that are mostly used.