Understanding the constantly changing consumer behaviour and being nimble enough to tweak the deliverables to serve them better. I get to work with highly motivated and passionate people, which helps in reaching innovative solutions and best practices. Of course, the learning never stops. I strongly believe in today’s dynamic world that “it’s not the big beating the small; it’s the fast beating the slow”. I dislike when we slow down in any manner across the value chain.
My day starts with a morning rejuvenation session. Post this, I enjoy my cup of tea with a glimpse of global happenings over digital channels. This sets the tone for the day. At office, I spend time interacting with the various cross-functional teams and take valuable feedback for improving the customer experience and work culture. Lots of ideation, discussion and experience sharing takes place with teams to maximise efficiency, enhance productivity and fostering positive engagement for workforce.
I keep my weekends simple as it hovers around fitness and spending quality time with family. Post the rejuvenation sessions, I enjoy listening to Hindi songs of yesteryears. The rest of the day is all about my family, wife and daughters. Sometimes we connect to places we love the most and at others, it is about engaging discussions on emerging trends, current affairs and planning short vacations among other things.
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My running shoes and iPhone loaded with a variety of latest apps are a must for me. Between these two, I can keep myself engaged for many hours.
I am quite loyal to brands like Park Avenue, Florsheim and US Polo Assn. But this does not stop me from experimenting and trying other brands. I like to keep myself updated on latest trends and keep experiencing newer versions.
— As told to Ananya Saha