The mobile industry saw a paltry 0.14 million net addition of subscribers during December, the lowest by the industry in the 2017 calendar year, according to figures released by the Cellular Operators Association of India (COAI). In November, operators had added 8.3 million subscribers, which was the highest during the calendar year. Idea Cellular bagged the top slot during the month by adding the highest number of subscribers at 2.43 million, followed by Vodafone India which added 1.5 million while Bharti Airtel added only 0.6 million users. Bharti’s eKYC for mobile subscribers was suspended for about a week in December by the Unique Identification Authority of India (UIDAI) for opening payment bank account of its subscribers without taking their consent. This may have slowed its customer acquisition. The total subscriber count as of December 2017 stood at 981.65 million.
Bharti continues to hold the top position with 29.55% market share and a total subscriber count of 290.11 million subscribers, followed by Vodafone, which ended the month with 212.53 million subscribers and a market share of 21.65%. Idea stood third with 196.50 million subscribers and a market share of 20.02%. COAI does not provide the latest subscriber numbers for Reliance Jio.