Chinese smartphone maker Xiaomi announced that it will make its first ever appearance at the famous Consumer Electronics Show 2017 to be held in Las Vegas. However, there is no information on what product the company will launch except the fact that it will announce and ‘all-new product globally. What makes the prospect interesting is that, out of the many probable products which Xiaomi may launch at the event, if it is a new smartphone, it would be the first time that the company will launch one in the US. The smartphone world of China is very different than that of the west. Hugo Barra, Xiaomi’s vice president of International has reportedly said many times, that the company has been thinking of launching a smartphone there, yet amidst concerns that the market is heavily competitive as well as it will take time and resource to build a customer service infrastructure in order to fulfill the US consumers’ expectations.
These challenges apart, many Chinese brands have tried to make their foray into the US market in the last few years, using various strategies. With an invite mechanism, OnePlus is slowly growing there, while Huawei brought itself with the mask of Nexus 6P and the cheaper Honor brand, and so did LeEco. According to the official Xiaomi Twitter account, ‘an all-new product’ launch is to happen ‘globally’ during CES 2017, with the company teasing an event on January 5th. A month after unveiling the almost bezel-less Mi Mix, images have leaked of a smaller version of the smartphone. The pictures on the internet show a white colour version of the smartphone by Xiaomi, along with speculations of a 5.5 inch Mi Mix Nano. So there is a possibility of the launches of these smartphones during the event.
Xiaomi may also launch various other things like a VR headset, a smartwatch or maybe a tablet, which would be playing safe on the company’s part. The company has earlier brought the new Mi Box to the US, so we cannot completely rule out the possibility of smaller product launches. But since CES press event is big, it means Xiaomi wants worldwide attention before launching something new, but for that, we will have to wait till January/