Xiaomi’s head of operations in India, Manu Kumar Jain has been promoted to the Global Vice President of the company. Manu Kumar Jain will remain as the Managing Director for Xiaomi India and will also serve as the global Vice President at Xiaomi. Xiaomi’s India account on Twitter, Mi India tweeted about this decision taken by the company. Mi India tweeted: “@manukumarjain, congratulations from the entire Xiaomi family on your promotion to Vice President of Xiaomi!” Meanwhile, Jain replied to the tweet and wrote, “Thank You, my phenomenal @xiaomi @XiaomiIndia family! I am so glad I got the opportunity to work with the best team on the planet.”
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India has been a strong market for Chinese smartphone maker Xiaomi, as it was able to cross the $1 billion mark in terms of revenue in 2016. Under Jain’s leadership, Xiaomi has been able to capture 30 percent of the Indian smartphone market. Jain continues his expression of gratitude on Facebook and wrote: “This further solidifies our plans to work harder to make our Mi Fans happy. Truly honoured and humbled!” Jain’s promotions appear to be directed towards Xiaomi’s aim to capture the Indian smartphone market, especially with its offline sales now by widening its consumer reach.
— Mi India (@XiaomiIndia) February 17, 2017
Xiaomi’s former vice president Hugo Barra, also known as the star who helped in building an unproven startup into a global firm, had quit the company in February this year. When Hugo came to China in 2013, it was a big news, especially since he was at a very senior position in Google’s Android. He came to a new company which had no great records to boast of, which in itself made people sit up and take notice. Barra had shown how important China was to the world smartphone market, especially because of its local manufacturers. So, Manu Jain has big shoes to fill.
Xiaomi had lost the advantage of Barra, who apart from being a great leader, was also the company’s face for the market in the west. But Jain will help Xiaomi continue its foray into India, where its market is continually growing. India is a favourable market for Xiaomi as it faces increasing competition in China where smartphone manufacturers like Oppo, Huawei, Vivo have managed to gain market share.