1. Why Samsung thinks you will pay around Rs 70,000 for Galaxy Note 8

Why Samsung thinks you will pay around Rs 70,000 for Galaxy Note 8

While Samsung has not revealed the price of the Galaxy Note 8 for India, the 'next Galaxy' is expected to be priced around Rs 70,000 or even higher.

By: | Published: August 24, 2017 1:46 PM
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Samsung Galaxy Note 8 has been launched by the company at an event in New York and the price of the smartphone starts at $930. From today, the pre-orders for the Galaxy Note 8 has started in the US. In India, you can register an interest in the latest flagship device on the Samsung website. While Samsung has not revealed the price of the Galaxy Note 8 for India, the ‘next Galaxy’ is expected to be priced around Rs 70,000 or even higher. When we look at the price, it is interesting to think why Samsung will price the smartphone at such a high range, given that it is a highly tough market when it comes to premium smartphones. Additionally, Apple is expected to launch the next iPhone next month itself.

We understand that there are so many smartphones in the Rs 50,000 to Rs 60,000 range. But does this mean Samsung it trying to explore a market where people are ready to buy phones which are priced even higher? Sure the company thinks so. Additionally, Samsung has a chance to earn a lot more per unit, which is a much better option than to be a less popular in the lower segment. However, we must keep in mind that Samsung has not suddenly jumped the gun. Even the price of the previous Note, the Galaxy Note 7 was quite high and so was the Galaxy S8 series launched earlier this year. It is a clear trend of Samsung directly targeting the high premium users with its flagship devices. Why else would the Galaxy S8 become so popular?

The other reason why Samsung may have priced the Galaxy Note 8 so high is that it is ready to offer bigger deals and offers. This is a common marketing strategy, which worked for the company even for the Galaxy Note 8 phones. So do not be surprised if you get some massive discounts when you book the phone.

When we talk about the high-end user, there are two kinds. One buyer purchases the premium phone with full payment, the other user goes for instalments. When the price of a smartphone increases, however big the margin, it cannot be huge enough to make much difference in the divisions. Which means a Rs 60,000 phone may have almost the same monthly instalment as that of a Rs 70,000 phone.

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When we look at the design, the Samsung Galaxy Note 8 is not much different from the Galaxy S8. However, the Note series has been a game-changer for the company. One of the main reasons has been the stylus, which is not present even in the iPhone. Samsung probably thinks that this feature is unique enough to garner interest despite a price rise. Also, contrary to the iPhone, Samsung with its Note device seems to be trying to replace computers. With larger screens and note making capabilities, the company thinks maybe someday the PC will be replaced by the phone. This idea does not seem far-fetched, given how much the online content is shifting from the web to mobile.

Apart from this, reports have suggested that the Apple iPhone this year, will cost even higher. If that happens, Samsung is in a safe zone. Also, since the Note series has always been priced at the premium range, we cannot expect more innovation if they don’t raise the cost. This is evident with the new features that the company has brought this time. Also, 2017 is interesting because of a legal war between the two tech giants recently, related to patents.

While the Galaxy Note 7 was a debacle, Samsung is a well known and trusted brand. While Apple can get away with any kind of price point, we cannot expect any other Android device to do the same. Samsung has earned the belief for a long time.

This is probably Samsung’s most important launch in its history and it sure believes that it can compete in the market where not only Apple but Huawei, Essential and LG exist.

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