Google Researchers who reside in Silicon Valley were busy trying to figure out why so many smartphones were freezing up half a world away. One in three smartphones in India run out of space on their phones on daily basis. Reason being two words: ‘Good Morning’. Indians’ obsession with sending ‘Good Morning!’ messages is leaving one in three smartphone users in India run out of space on their phones daily, as per a report by The Wall Street Journal.
As per the WSJ report, there was a 10-fold increase in the number of Google searches for “Good Morning images” over the past five years. To tackle the problem, the Facebook-owned messaging app added a status message last year so users could say good morning to all their contacts at once, the report added.
With the introduction of inexpensive smartphones and data plans in India have given thousands of people an online access. According to the report, a survey by data-storage firm Western Digital Corp found that one in three smartphone users in India run out of space daily compared with one in 10 in the US. WhatsApp says more than 20 billion New Year’s messages were sent in India, a record, and more than any other country.
Popular Indian comedy group All India Bakchod (AIB) addressed the issue in an October skit. A bedraggled man plays the role of WhatsApp, driven to exhaustion by a demanding mother who orders him to deliver morning messages to friends and family who ignore the messenger.
Meanwhile, Google’s solution was the launch of a new app called Files Go that highlights files for possible deletion—with a special feature to search out and delete all good-morning messages at once. The company used its giant image database and artificial-intelligence tools to train the app to weed out good-morning messages. The key to spotting them was looking for a certain size and type of image file, said Josh Woodward, the Google product manager in Mountain View, Calif., who led the effort, the report added.