1. What? Facebook lost to Adblock Plus?

What? Facebook lost to Adblock Plus?

Yes, you read it right. Now anyone with a full and updated version of Adblock plus can use it to prevent unwanted ads from news feed or from the side bars. This comes even when they are served up in facebook's new ad blocker format.

By: | New Delhi | Published: August 12, 2016 12:47 AM
ADP-L With this response Adblock plus has signaled that it is ready for the battle. (Adp.org)

Yes, you read it right. Now anyone with a full and updated version of Adblock plus can use it to prevent unwanted ads from news feed or from the side bars. This comes even when they are served up in facebook’s new ad blocker format.

Facebook officials have claimed that in this attempt to block ads Adblock Plus is also removing posts from the account holders page or pages that the holder may have liked. “This isn’t a good experience for people and we plan to address the issue.”

This has taken an ugly turn of events between the social media giant and the browser extension for preventing ads. But the fact that Adblock Plus responded in two days’ time didn’t go well as Facebook wants to display ads, but it’s hard to imagine it wants to devote resources to outsmart a browser extension every 48 hours.

With this response Adblock plus has signaled that it is ready for the battle.
This type of back and forth tussle is very common since the time ad blocking was invented, writes Adblock Plus’ Ben Williams in a blog post.

“Ad blockers are a blunt instrument,” Facebook’s spokesperson said, “which is why we’ve instead focused on building tools like ad preferences to put control in people’s hands.”

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