1. Watch: Adobe technology conference turns into a weird music concert

Watch: Adobe technology conference turns into a weird music concert

Adobe's MAX conference is a technology event to unveil the company's latest tools and features. But instead of focusing on presenting Adobe's new designs and innovations, the conference turned out to be more of a concert.

By: | Updated: November 4, 2016 1:47 PM
adobe, jason levine, max conference, adobe max conference, max conference jason levine, adobe jason levine, Adobe After Effects CC, Adobe After Effects, After Effects CC During the two-day event, Adobe’s principal worldwide evangelist for Creative Cloud, Jason Levine went on to the stage to inform and describe the Adobe After Effects CC; but instead, just like his weird post in the company, Levine gave something to the audience that they did not expect.

Adobe’s MAX conference is a technology event to unveil the company’s latest tools and features. But instead of focusing on presenting Adobe’s new designs and innovations, the conference turned out to be more of a concert. During the two-day event, Adobe’s principal worldwide evangelist for Creative Cloud, Jason Levine went on to the stage to inform and describe the Adobe After Effects CC; but instead, just like his weird post in the company, Levine gave something to the audience that they did not expect. The audience was eagerly waiting to hear about the latest software from Adobe. Levine then comes up on stage and says, “Before I show you my last bit, a little audience participation.” What followed, is something the audience could not foresee. A sing along- “It’s eight words: Gather the crowd. Shout it aloud. Creative Cloud.”

Seriously? A sing along to launch a software? It was so bewildering for the people sitting there, that no one could comprehend how bad the song lines were. But that didn’t make Levine stop. He kept on belting lyrics with over enthusiasm eve without any claps from the crowd. But this is still no the most puzzling part yet. One might have assumed that Levine might have tried something new but failed to impress, but alas, he made a longer version of the song a year ago and put it on YouTube. He also pulled a similar stunt during the last MAX conference. Jason even has seven albums on Spotify, with many songs in different versions. The same song has even greater lines in the longer version, which go like, “So you call yourself a designer, there’s no occupation finer, make us proud. Working illustrator, is there no profession greater, it is allowed.” Look at the awkward way of audience interaction at arguably the weirdest.

Interestingly, Levine also has a song called ‘Retouch me’ which is, in a way, against the way Adobe Photoshop is used all over the world.


The lines: “Remove the lines, remove all of the signs, remove any signs of life from my expression. Retouch me. They want to see the way I used to be before age caught up with me, just make me pretty. Retouch me.” are clearly against the artificial look given to photographs by using the software.

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