Vodafone has announced a recruitment program where it will hire women who have been taking a break in their careers, many of whom have done so because of their children. This move, according to Vodafone, has been done to improve its female ratio in the company. The program is called ReConnect which has been designed to attract talented women who have to leave their jobs for many years, mainly to raise their families. A lot of those women wish to go back to work either full-time or with flexibilities. Many times they fail to do so, because of less professional connections or lack of possibilities to refresh skills.
Vodafone claims that the program will be operational in 26 countries and will likely hire 1,000 women in a period of three years. This move is additional to Vodafone’s other global ventures which focus on encouragement and support of women in workplaces. This includes Vodafone’s global maternity policy which the company had announced in 2015. Vodafone claims to be committed to upgrading the position of women in management roles. Under the ReConnect programme, women will account for around 10 percent of all Vodafone external management hires over that period. In addition, Vodafone will recruit up to 500 women on career breaks into a range of frontline roles.
Economic research commissioned by Vodafone from KPMG indicates that there are an estimated 96 million skilled women aged 30-54 on career breaks worldwide, of whom an estimated 55 million have experience at the middle-manager level and above. The KPMG research also indicates the potential economic benefits associated with bringing back into the workplace all women on a career break with experience at middle manager-level and above. If all such women worldwide were able to secure manager-level employment (and on the assumption that their recruitment did not lead to the displacement of other employees), the associated value of the additional economic activity generated (in terms of Gross Value Added) could be in the region of £151 billion per year and the cumulative financial boost for those women’s households, in terms of earnings, could be approximately £419 billion a year.