Vodafone India has introduced a new feature called Red Shield, which is a security solution device. The feature also offers a complimentary insurance for smartphones which assures a protection cover of up to Rs 50,000 on brand new smartphones and those up to six months old. The Vodafone Red Shield is currently available exclusively for Vodafone RED Post Paid customers only. The company claims that this is the only device protection offering in the industry that offers theft cover, beyond basic handset damage cover and extends complimentary insurance cover to handsets that have been purchased up to six months earlier.
The Vodafone Red Shield App is available across all platforms including Android and iOS play stores. It basically offers a comprehensive security solution to smartphone devices. In addition to the theft cover, the Vodafone Red Shield comes with malware protection and other security features. The insurance cover which Vodafone is offering is provided through New India Assurance Company Ltd. The device is being brought through a partnership with Shotformats Digital Productions.
Arvinder Singh Sachdev, Business Head- Kolkata & Rest of Bengal, Vodafone India said, “Smartphones have become a way of life and to ensure hard earned money spent by our customers on acquiring expensive handsets remains insured, we’ve launched this first of its kind mobile security offering that builds in a unique combination of features like theft protection, accidental physical & liquid damage, virus protection and many more security features.”
The actual premium amount will be borne by Vodafone. Meanwhile, the subscription fee has been maintained at a low price point with an aim to lure in a maximum number of consumers through the new benefits under Vodafone Red Shield. The annual subscription of Rs 720 will be debited to the customer’s monthly bill through 12 equal instalments of Rs 60 per month. The Vodafone Red Shield comes with a validity of one year.
Another aspect which makes Vodafone Red Shield unique is that customers can claim insurance cover up to two times in a single year. To avail this service, Vodafone customers can download Vodafone Red Shield App and then sms DSS to 199 from their handset. The app will diagnose the mobile handset and approve if it matches the criteria.