In the game of browsers like Google Chrome, Microsoft Edge, Apple Safari and Mozilla Firefox, a new browser Vivaldi with it’s latest version seems to have entered a totally novel playing field. Vivaldi is the brainchild of Jon Von Tetzchner the creator of the Opera browser. Vivaldi makes no qualms about the fact that it aims for the ‘power’ user. It even goes with the tagline: Powerful and Personal. Vivaldi is a free browser which runs across all platforms like Mac, Windows and Linux. It is very powerful and heavily customised software which appeals to users who want the maximum out of a browser. Users who love to work with many processes simultaneously will be very happy. Vivaldi is clearly aimed at users who use browsers for much more than such surf the social media wave. With its interface customisations, its trademark feature, it stands out in the area flooded with plenty of similar software.
The customisability of Vivaldi makes it possible to stack several open tabs in a folder-like manner which makes it easier to handle multiple websites. A post on the company’s download website says, “We at Vivaldi believe in making software that lets you do things your way. We adapt to you! With Vivaldi, you can customise the browser the way you want.” This will be the first instance where Vivaldi will go on an adventurous journey as it allows the browser to control Internet of Things. It integrates with Philips Hue colour lights which enable the user to control lights in the smart home. Synchronising the colours of the web with the physical surrounding, essentially also means that users will be able to know about the Facebook notifications with the change in lights of a room.
Vivaldi’s Sync service will allow users to synchronise passwords, history, setting and more. The browser also allows customisation of the user interface like the theme, address bar etc. The best part is, the updates will be delta updates which mean instead of downloading the entire software again, just the upgrades will be downloaded. You will also be able to view multiple websites side by side on its web panel.
In a world of stagnant browsers, Vivaldi surely gives the user something new. It is true that web browsers cannot earn enough direct revenue but they do so indirectly through market expansion, ads and online search royalties. What tech giants like Apple and Google do with Safari and Chrome is that they use the user data to attract them to their other products, that makes heavy users want for more from browsers. They cannot afford to even use ad blocks as it will be against the very foundation for an indirect revenue model.
This makes us come to the point, that initially, such browsers like Vivaldi will have to come free of cost and then try to figure out a way to earn money. These new browsers’ main focus is on privacy and security, making browsing more secure than ever.
By integrating software and physical space, Vivaldi is mixing the two extremes which browsers aim for feature richness and minimalism, which were earlier a compromise in effect.