The idea of connected homes becoming a reality doesn’t seem too far with the ad tech company Unruly unveiling new space using emerging technology and research inputs. Unruly has built the 2,000 sq ft space at its new London headquarters to show what the home of 2020 will see, hear, smell, taste and feel like. The idea was to showcase how present-day marketers can engage with consumers.
According to the Unruly Future Home Study, 84% of the UK consumers would be open to brands engaging with them in the connected home while 67% think a connected home will make their lives happier, safer or healthier. About 60% think artificial intelligence (AI) and robots will be an essential part of the future.
Unruly CEO Sarah Wood said, “Brands that are passionate about the consumer experience and keen to understand the value they can bring to consumers in their home will be the ones who make the most of this opportunity. It will help brands and agencies future-proof their marketing strategies, demonstrating how connected tech will enable brands to share their stories with consumers in new and exciting ways.” Unveiling the 360-degree view of Home, Unruly informed that the project showcases actual and conceptual IoT and connected home tech from News Corp, various consumer tech brands and start-ups.
The partners in this project include brands such as Dixons Carphone, Dow Jones, Harper Collins, Heineken, HTC Vive, Matterport, PepsiCo, realtor.com, Sky, The Sun, Taste.com.au, The White Company, The Wall Street Journal and Withings, which is a part of Nokia.
Edward Roussel, chief innovation officer, Dow Jones, which uses hologram technology in Home to bring stock market data to life, said, “Technology is uprooting how people will consume media, making experiences in the future more personalised, immersive and compelling. The media experiences we are creating for the Home of the Future tap into a number of exciting trends that we are seeing begin to emerge in Silicon Valley.”