Twitter has launched a new feature which gives brands access to its entire archive of tweets called Full-Archive Search API.
Last year the company also opened up its archives to research institutions
According to the Engadget, the new tool was developed by Gnip, a social insight platform that twitter acquired in 2014 in order to sell data directly to advertisers and brand managers.
Full-Archive Search API gives Gnip’s customers the power to access public tweets of any one instantly. They can then use it to quickly search for context when responding to customers on Twitter.
They can also use it to analyze tweets to see the most effective way to get the users attention when launching a product or an advertising campaign.