During the Unbox Diwali sale, Snapdeal saw orders skyrocketing on its newly launched services platform. Amongst the segments generating the biggest numbers in terms of popularity were the movie booking services by Bookmyshow. It recorded 7x surge, albeit courtesy the release of movie MS Dhoni – The Untold Story, last Friday. Not just that, with the festival season upon us people are looking to spruce up, or at least, clean their homes and this led to some 1,500 people ordering home cleaning services from Urban Clap on Snapdeal across last few days. Also, Uber bookings on Snapdeal surged as much as a 9x!
The popularity of the services platform got Tony Navin, SVP, Partnerships and strategic initiatives at Snapdeal, to say, “With festivities kicking in, people are in a mood to indulge on food, movies, travel, personal services, etc. to enjoy this period with their loved ones. We are excited to see customers do more on Snapdeal app via our single-app integrated experience. This is a very promising trend and we are sure this will further increase the repeat usage on Snapdeal app.”
Snapdeal Unbox Diwali sale on day 4 had generated some interesting trends. While huge repeat usage from metro cities was seen, what really grabbed eye-balls was the jump in numbers of new users from tier 2/3 cities. Snapdeal says that its Investments in personalization technologies has been a big success as it logged 60% rise in conversions – it said this was because of personalized screens and recommendations.
Snapdeal sale continued to cruise on day 3. In fashion category, in particular sarees, the buying frenzy was spectacular – there were 7 sarees flying off the shelves every minute! Among segments that created a surprise on Snapdeal were bath and sanitary products – 2 products were being sold every minute. Other hot trends involved digital safes (1000 plus sold) and vacuum cleaners (again 1000 plus sold).
Navratri Dussehra and Diwali festive season is upon us and that also means home and kitchen products are much in demand. And that is exactly what the Snapdeal sale saw. Among the appliances that were much in demand were Food Processors, Cookware & Bakeware, Microwave Ovens & OTG appliances, which registered 30x jump. The furniture category too saw an overall 63x demand surge – most popular product in the category were recliners!Demand for DSLRs jumped 40x of what the usual rate of sales is!