Smartron India, a leading technology OEM company and an Internet of Things (IoT) startup, is all set to launch a new smartphone on May 3. The company, which had recently announced a new inning with cricket legend, Sachin Tendulkar will unveil a new phone titled srt.phone on Wednesday. Smartron has been sharing the details about the launch on its Facebook and Twitter accounts. Srt.phone’s tagline is ‘Mastery at the core’. It is an indication that the company is trying to establish its link with the ‘master blaster’, Sachin. Since Sachin is the brand ambassador for the company, it has decided to name the latest device on cricket legend’s initials- SRT.phone.
Smartron had earlier launched the T-phones in India. Sachin Tendulkar, in July last year, became one of the first buyers of the t-phone. Sachin had gone on to call it the first world class phone to have been made in India. The phones were made available at a price of Rs. 22,999. Tendulkar, who retired from all forms of cricket in 2013 has reportedly invested an undisclosed sum in Internet of Things firm Smartron India. Earlier, Tendulkar had admitted having been fascinated by technology and seemed impressed by Smartron’s vision of growth. He had said that people need to support brands that are ‘designed and engineered in India’ and can compete on a global scale.
Meanwhile, Smartron’s t-phone featured a 5.5-inch full HD AMOLED display, Android M and came with the company’s tronX suite of apps along with the Qualcomm Snapdragon 810 SoC and 4GB RAM plus 64GB storage. The rear camera on the t-phone was of 13MP and the front camera was 4MP. While the t-phone could manage to become really popular, Smartron will be hoping to change this with srt.phone.
— sachin tendulkar (@sachin_rt) July 28, 2016
Smartron is headed by Mahesh Lingareddy, the co-founder and CEO of Soft Machines Inc, a US-based company with operations in US, India and Russia. Smartron’s mobile division is headed by Amit Boni. Boni, who is now Vice President, Sales and Marketing at Smartron, previously looked after Motorola’s India operations. Boni is credited as bringing the Motorola brand to India, and pushing for an online-only strategy when the brand relaunched in India.