1. Reliance Jio could bring new 4G budget smartphone in partnership with Google; here’s what we know so far

Reliance Jio could bring new 4G budget smartphone in partnership with Google; here’s what we know so far

Reliance Jio, the latest telecom operator has been trying really innovative ways to disrupt the Indian smartphone market, first by its network tariffs and now through a reported 4G smartphone.

By: | Updated: March 14, 2017 6:56 PM
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Reliance Jio, the latest telecom operator has been trying really innovative ways to disrupt the Indian smartphone market, first by its network tariffs and now through a reported 4G smartphone. According to a report in The Hindu Business Line, Reliance Jio has been ‘secretly’ working to bring a new smartphone in India, with the help of Google. The smartphone reportedly, will work only on the Reliance Jio network and will come bundled with Jio apps like Jio TV, JioCinema, Jio Music and JioMags. According to the report, the phone, after development, will come during the later half of 2017.

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Google will help Jio in selling the phone as a brand and with the cheap pricing that is expected, the 4G smartphone will reach a wider set of consumers. The global tech giant will also help Jio in better app integration and performance enhancement. With better data adoption, the device will help Jio to showcase movies and music over its network. Quality improvement of service is also expected when the phone is integrated with Jio’s network. This move will also help Google expand in India, as with more affordable smartphones it will add a large number fo subscribers who have never or rarely used the internet.

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Meanwhile, there has been no comment or confirmation about the move from any of the companies. Google, had earlier also tried to make its foray into the budget smartphone segment in India with its Android One smartphones back in 2014. Micromax, Spice and Karbon were used by Google to launch smartphones in India, but since all of them looked the same, the idea did not become a hit. This is Google’s second attempt to penetrate the Indian smartphone market.

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This comes after there were reports late in 2016, that the Mukesh Ambani-led telecom venture will reportedly launch the smartphone in the range of Rs 1,000 to Rs 1,500. Reliance Jio Infocomm’s 4G launch has led to the demand for devices supporting voice over long-term evolution (VoLTE)) almost doubling up. This comes as a good news for other 4G operators in India, like Bharti Airtel, Idea Cellular, Vodafone, Reliance Communications, Telenor and BSNL, as well. A study by Counterpoint Research says that around 7 out of every 10 smartphones which were shipped in India were LTE capable and 8 out of every 10 LTE capable smartphones were VoLTE ready in the third quarter of 2016.

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