It is no news that video has been raking in audiences, and thus moolah, for Facebook. Giving a new direction to its video channel, the social network company has unveiled Watch — a new platform for shows. The seeds of the platform were sown last year in the US market with its Video tab. Watch will be available on mobile, desktop and Facebook’s TV app. “Watch is personalised to help you discover new shows, organised around what your friends and communities are watching,” informs the company. For instance, it will have sections like ‘most talked about’ to highlight shows that spark conversation, ‘what’s making people laugh’ will have videos that have garnered a haha reaction from viewers, or ‘what friends are watching’. It will also feature shows, which will be episode-based and will also have ad breaks.
To help viewers keep up with the shows, Watch will also have a Watchlist. The video programming push may help Facebook to up its revenues. “Watch is a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work,” said Facebook, adding, “To help inspire creators and seed the ecosystem, we have also funded some shows that are examples of community-oriented and episodic video series.”
It will feature shows that engage fans and community like Nas Daily, live shows that connect directly with fans such as motivational speaker Gabby Bernstein answering questions in real-time, shows that follow a narrative arc or have a consistent theme like Tastemade’s Little Kitchen or live events like Major League Baseball. Watch will be critical in driving advertising revenues for the social network which is competing with the likes of Snapchat, Twitter and YouTube.