With the aim to tap the high-end car user in Delhi NCR, ride hailing service Ola has launched its luxury category ‘Ola Lux’ in Delhi NCR.
The service will be available on the Ola app at a minimum fare of Rs. 200 and Rs. 19/km. A ride time charge of Rs. 2 per minute is also applicable, said a statement from Ola.
The services of Ola Lux is currently available in select areas across Delhi NCR.
Features like driver details being displayed upfront, SOS button, AutoConnect Wifi, live tracking and payment using Ola Money will continue to be available on Ola Lux.
“Delhi NCR is home to several top industrialists, bureaucrats and young professionals alike, who value the luxury experience. The flexibility of not having to drive in heavy traffic or finding parking space, without compromising on luxury makes Ola Lux a one of its kind offering,” Raghuvesh Sarup, head of categories and chief marketing officer at Ola said in a statement.
Ola Lux will offer ‘Auto-Connect Wi-Fi’ by automatically connecting the user to 4G Wi-Fi in an Ola cab without having to enter credentials every single time. Also available on Ola Prime, this feature provides users with a one-time authentication on their phones, to use Ola Wi-Fi on their devices without having to key in login credentials and passwords in subsequent rides.
According to company officials, the Ola’s auto-connect Wi-Fi has seen tremendous response and acceptance amongst its ‘Prime’ customers and now company plans to make it available across all its other categories including Micro, Mini and Auto-rickshaws.
Ola Lux was first launched last month in parts of Mumbai and services are likely to be extended to Bangalore very soon.