Nokia, one a pioneer in mobile technology set eyeballs rolling earlier this year when it came to light that the HMD owned brand will bring back the 3310 device. The phone is expected to be launched at the Mobile World Congress, to be held by the end of February. While, there has been no info about the launch given directly by Nokia, a report suggested that the phone will be unveiled in India by the end of May, this year. The IndianExpress.com quoted a source in a report, saying that the phone will come to India soon. The source said to be from a dealership space in New Delhi told IE.com that he had seen the phone before its launch and called it ‘mind-blowing and very beautiful’. He was quoted as saying, that the phone is very different than the old version of the device as Nokia has changed the design completely. According to the report, the Nokia 3310 device will come in various colour variants.
The source, according to the IE report, suggested that the phone will come in limited quantities initially. The device will come in limited supplies maybe because Nokia wants to test its response in India before it takes a huge risk. The source believes that the company will have to price the feature phone under Rs 3,000 as other than the brand ‘Nokia’ a feature phone does not have many features to bring in customers. The report said that Nokia will sell the phone both online and offline with an aim to reach to the masses. Apart from online sales, Nokia is looking at offline retail outlets and have begun hiring in-shop demonstrators before the unveiling of the Nokia 3310 phone. The report said that Nokia, which is expected to announce other products at MWC 2017, will bring all the devices like the Nokia 5 and Nokia 3 by the end of 2017. Meanwhile, even the hugely popular Nokia 6 smartphone, which is currently only available in China, will also come to India along with the Nokia 3310, and is expected to be priced at Rs 20,000.
Seventeen years ago, Nokia introduced the 3310—a subtle yet sturdy GSM mobile phone that weighed just 133 g—to the world that was still getting used to the concept of cell phones. That basic feature phone went on to become one of the best-selling phones of that generation, with 126 million units sold worldwide. Nokia 3310 is one strong phone. Whether you spill your drink on it, or it drops from your hand accidently, the phone can always be assembled back together, and it will work just as fine. But in the fact paced world, people want everything at high speeds, from the internet to functionalities. What can a feature phone do at best- play the radio? Additionally, there are plenty of smartphones available in the market which come really cheap and can still give a better performance than a ‘dumb’ phone.
But the world has changed ever since. With smartphones offering exceptional specs, feature phones are now virtually extinct. It was, therefore, surprising news that the Nokia 3310 is slated for a comeback later this month.