Have you ever sat in your living room deep in thought, staring at your television’s blank screen? What if in place of that blank screen you could see a bouquet of artworks instead? That’s what The Frame, a one-of-its-kind TV by Samsung, does. When switched off, the TV, through its Art Mode feature, displays your favourite works of art on its screen. You can turn your living room into an art gallery by choosing from a collection of hundreds of artworks across 10 genres: architecture, landscapes, patterns, digital art, etc. Intertwining entertainment with art, The Frame, an ultra-high-definition (UHD) flatscreen TV, has been designed by Swiss designer and entrepreneur Yves Béhar. The artworks have been contributed by renowned artists such as Barry McGee, Yann-Arthus Bertrand, John Severson and Todd Eberlefrom. Users can also add additional art with the help of The Frame’s Art Store by signing up for a monthly subscription service (Rs s500).
Not just that, you can even add your personal pictures as artworks. All you need to do is download the Art Store application and connect your phone to the TV (it can also be connected to any other storage device). The artworks can be adjusted as per the colour of your wall as well. Piyush Kunnapallil, general manager, Samsung India, believes design starts with people and that’s why Samsung wanted to give its users a customised product. “To address this unique consumer need, we collaborated with renowned designer Yves Béhar to create The Frame. By pairing revolutionary picture quality and an elevated design, The Frame provides consumers with the most personalised experience,” Kunnapallil says.
Another interesting feature of the TV is that it has a no-gap wall mount, which means it doesn’t protrude outwards and looks like any other photo frame. In addition, it uses invisible connection—a single 1.5-mm optical fibre wire connected to an adaptor box, which is, in turn, connected to all other devices such as a set top box. So no more hassles of dangling wires and sockets. The Frame comes with brightness and motion sensors as well.
The brightness sensor adjusts the colour and brightness of the screen as per the amount of light in the room, whereas the motion sensor detects movement of objects or people—it switches the display off when no one is present, acting as an energy-saver. It comes in two models: the 55-inch version is priced at Rs 2.75 lakh, while the 65-inch model retails for Rs 4 lakh.