There is good news for those who are missing the option of buying a Microsoft Lumia flagship. The company will have a flagship device to coincide with the Windows 10 launch later this year, according to Ajey Mehta, Managing Director, Microsoft Mobile Devices. The flip side is that there will be no Lumia flagship in the market for about two quarters to comes.
Interestingly, Mehta says it was a conscious decision last year to concentrate on the budget phone section. “We clearly focussed our strategy on the affordable Lumia and launched nine devices in the sub-Rs 20,000 segment,” he said, adding that 78 per cent of the market in India was still for phones priced under Rs 12,000. In fact, the Lumia 535, priced around Rs 8,000, has become the most popular Lumia ever, surpassing the success of its predecessors the Lumia 510 and Lumia 520 which were priced in the same range.
Microsoft Device now hopes to woo the India market with their new Lumia 640 and Lumia 640XL, the latter featuring a unique 5.7-inch screen. Mehta is optimistic that people will start seeing the value in using a larger screen phone instead of carrying multiple screen with them all the time. “We are selling the experience. We are selling the services too. It is a whole consumer offer… and the Windows Phone operating system has its own advantages,” he says, elaborating on why people are choosing the Windows Phone.
He said Microsoft will launch devices in the high-end segment when Windows 10 hits the market. “We believe we have to offer the best possible experience to the consumers. Once we are ready with Windows 10 and our devices, that is the right time to launch,” he added. Mehta said we cannot yet take away from the importance of the high end and having a presence in that segment rubs off on the mid and budget segment. “People are looking for signature experience and it is very important for us to offer those signature experiences,” he said.