1. Microsoft takes on Apple: Here is how iMac is too late and Surface so great; which desktop should you buy?

Microsoft takes on Apple: Here is how iMac is too late and Surface so great; which desktop should you buy?

Microsoft's Surface Studio is probably the bravest product with innovative tech, the company has produced in recent memory years, and it will take on Apple's iMac which has dominated the global creative tech industry for a long time now.

By: | Updated: October 29, 2016 6:03 PM
microsoft, apple, microsoft surface, microsoft surface studio, imac, apple imac, surface imac, surface studio imac, microsoft surface apple imac, macbook, apple macbook, apple event, apple macbook event, laptop, PCs, desktop, latest macbook, windows 10, Surface Book , microsoft edge, 3d modeling, laptop, microsoft surface launch, apple macbook launch, apple launch event, macbook launch, microsoft news, apple news, apple microsoft, tech news, latest tech news, financial express, ios 10, sierra os, siri The basic model of the newly launched Apple iMac series is much less powerful than Microsoft Surface Studio, yet it works as one of the best desktop computers ever built.

Microsoft’s Surface Studio is probably the bravest product with innovative tech, the company has produced in recent memory years, and it will take on Apple’s iMac which has dominated the global creative tech industry for a long time now. The basic model of the newly launched iMac series is much less powerful than Surface Studio, yet it works as one of the best desktop computers ever built. But if you are a user who constantly looks to expand his horizon and explore possibilities of imagination and innovation, not matter the budget, Microsoft Surface is just for you. If talking purely on numbers, Apple iMac wins by a small margin, yet since Surface is a hybrid the pricing is justified. With the Surface Dial, the all-in-One Desktop and the awesome base support, Surface clearly has made big inroads into Apple’s tech. Surface gives its users Intel Core i5 or i7, 8GB to 32GB RAM, and the Nvidia GeForce GTX 965M-980M at 2GB-4GB GDDR5 memory. Apple iMac initially seen in 2015, meanwhile, uses Intel Core i5 or i7, 8GB to 32GB RAM, using AMD Radeon R9 M380, M390, and M395X at 2GB-4GB GDDR5 memory. Microsoft chose to use Nvidia GeForce though Apple went for AMD. The decision to include a 980M is very little disappointing since it belongs to Nvidia’s last generation of mobile graphics card, and it can be easily outclassed by Nvidia’s new graphics cards of 1000-series. Apple wins the display round. The Surface Studio has a big 28-inch display at 4500×3000 resolution. The display uses PixelSense, which gets the user higher than 4K resolution. While it is awesome, the iMac’s top-of-the-line model is 27 inch Retina 5K display with 5120×2880 resolution, that comes around 14.7 million pixels. That is is 1.2 million higher than that of Surface Studio.

Personal computers, once a workhorse for consumer tech industry, has risen from the ashes. They have made a comeback and just shown how they have aged well. With global tech giants Microsoft and Apple, releasing their PCs a day apart, it is an indelible fact that they are convinced that desktops are not dead. The interesting thing to note here is that both the companies who chose to put a stamp of authority on personal computers have a long history to look back to, and however strong they may be with their respective technologies, they are the opposite ends of the spectrum when it comes to the kinds of user bases. Microsoft seemed to be an afterthought in the tech world, having slept through the mobile revolution. But Satya Nadella’s steps prove that we just can’t write off Microsoft and that the CEO is making good on his promises to bring ‘innovative products that people loved’. Microsoft, with productivity as its forte, was once known for a no-option desktop for workers in cubicles. But the way the company presented its products in New York on October 26, speaks volumes about its innovation and passion.

Microsoft unveiled a new desktop, with technology earned through Surface tablets – touchscreen and pen. The big-screen 28-inch PC known as the Surface Studio rests on a sleek chrome arm, adjustable to flat angles; different for different professions. Writers can sit straight and write, while sketchers can lay it flat and use the screen as a huge canvas. The Microsoft PC also comes with a hockey puck-like dial and a mouse. The dial can be used to change things directly through the screen, or off it. The minimalism of the Surface Studio is reminiscent of Apple Macs’ love for design. At a time when creativity is taking over the world, where the lines between work and play domains are blurring, Microsoft after a long time seems to be joining the race at the right time. It is a race for devices for creative types, where Apple has always been leading, but Microsoft seems eager to push open the space of old rivalry. Interestingly, Apple will also launch the refreshing new MacBooks, which has been a long time coming. With Apple aiming for productivity and Microsoft setting targets on creativity, it remains to be seen whose innovation gets more consumer love.

Not so long ago, tablets were touted as devices to begin the massacre of PCs. While being great for internet and movies, eventually users realised that they cannot replace desktops for writing, designing and hardcore gaming. Apart from that small touchscreen keyboards were no substitute, added to the revolution of smartphones. All of this has now lead to a start in the resurgence of the PCs, and tablets have started writing their own premature obituaries.

Apple has made it clear with its launch of new MacBooks that it want to make its foray into Microsoft’s domain of the world of business. With the way both of them will sell high-end products clearly indicate the target of premium buyers. But the sales will indicate how they perform and whether newer products will be launched for budget buyers.With 3D models and augmented and virtual reality being the new in thing, it is only a matter of time when we will see them being a part of every range and lineups.With Windows 10 Creators edition, it is clear how they are innovating with its software as well. Peoples bar, personal emojis and Beam, Microsoft is luring in consumers by making streaming and communicating easier than ever.

There are a few other things to note, which will mark the milestones for the revolution. Encryption will make it less of a hardware-based security, and more of virtual guarding like TPM, Secure Boot and Credential Guard. Biometric support will minimise the friction of sign-ins. The fact that with the ever evolving technology the focus on CPU specs will be lesser than the comfort of usage. And add to all this, not being biased with legacy, instead of accepting drastic changes will be the key to innovations like USB type-C.

Nevertheless, one has to accept, that desktop computing may never make it to the central position in personal computing, as mobile devices have already made deep inroads. But PCs will always be easier and the first choice for offices, business and wealthy homes. Apple is quite late into the reimagining of its MacBooks, yet with the way both Apple and Microsoft are betting on new premium devices, it is clear they are going to stay and their place in certain spheres are more secure than what tech watchers imagined it to be.

So, what is the price of progress and what are the things that you wish for, in order to jump into the revolution?

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